The Elite Dealmaker
Institute
Build the Skills. Win the Business. Close More Deals.
A 16-week intensive program built from more than two decades of real-world dealmaking experience.
Learn the mindset, prospecting systems, client strategies, negotiation skills, and execution disciplines used to build a high-performing real estate career.
BUILD THE PROFESSIONAL
Mindset. Confidence. Market Mastery.
Become the professional clients trust, respect, and want representing them. Build the confidence, discipline, market knowledge, and habits that create the foundation for an elite career.
CREATE THE BUSINESS
Prospecting. Conversations. Pipeline.
Stop waiting for opportunities. Build a repeatable prospecting and follow-up system that creates conversations, appointments, referrals, and consistent deal flow.
WIN THE CLIENT
Questions. Trust. Value. Learn how to run powerful client meetings, uncover true motivation, communicate your value, handle objections, defend your fee, and win the assignment.
EXECUTE THE DEAL
Strategy. Negotiation. Closing. Turn opportunities into completed transactions. Learn how to underwrite, position, market, negotiate, solve problems, manage expectations, and move deals from agreement to closing.
BUILD THE CAREER
Brand. Scale. Wealth. Freedom.
Move beyond the next transaction. Build your reputation, manage your time and money, develop your team and systems, and create a career designed for long-term wealth and freedom.
THE ELITE DEALMAKER INSTITUTE
16-Week Program Curriculum
PHASE 1 —
Build the Professional
Week 1 —
The Elite Producer Mindset & Business Plan
Build the mindset, goals, business plan, and daily disciplines required to create the career and income you want.
PHASE 2 —
Create the Business
Week 5 — Cold Calling Mastery: The Framework
Master the cold-call sequence
—from introduction and creating interest to asking questions, listening, uncovering needs, handling resistance, and earning the appointment.
PHASE 3 —
Win the Client
Week 9 — Underwriting, Valuation & Building Your Proposal
Learn how to underwrite the property, analyze the market and comparable sales, determine value and pricing, and build a clear, compelling client proposal.
PHASE 4 —
Execute the Deal
Week 13 — Working with Buyers, Tours, Offers & Creating Competition
Learn how to qualify and work with buyers, manage tours and inquiries, create competitive tension, evaluate offers, and guide your client toward the strongest buyer and terms.
PHASE 1—
Build the Professional
Week 2 — Building Confidence, Credibility & Client Trust
Develop the confidence, communication, preparation, and professional habits that build credibility and earn client trust.
PHASE 2 —
Create the Business
Week 6 — Cold Calling Mastery: Questions, Objections & the Appointment
Go deeper into real conversations: learn what questions to ask, how to listen and respond, handle objections, recognize motivation, and naturally move the right prospect toward a meeting.
PHASE 3 —
Win the Client
Week 10 — Present Your Recommendation & Ask for the Business
Present your analysis and strategy with confidence, connect your recommendation to the client’s goals, demonstrate your value, and ask for the business.
PHASE 4 —
Execute the Deal
Week 14 — Negotiation, Contract to Closing & Problem Solving
Navigate negotiations, due diligence, financing, unexpected problems, and client expectations while keeping every party moving toward a successful closing.
PHASE 1—
Build the Professional
Week 3 — Choose Your Market, Specialize & Become the Expert
Define your market and specialization, identify your target prospects, and develop the market knowledge required to become the expert clients rely on.
PHASE 2 —
Create the Business
Week 7 — Follow-Up, Pipeline & Converting Prospects into Meetings
Build the follow-up discipline and pipeline management system that turns conversations into relationships, appointments, and future opportunities.
PHASE 3 —
Win the Client
Week 11 — Handling Objections, Fees & Negotiating the Assignment
Learn to understand and overcome objections, defend your value and fee, negotiate the assignment, and confidently move the client toward a decision
PHASE 5 —
Build Your Carrer
Week 15 — From Top Producer to Market Leader: Scale, Leverage & Team
Learn how to leverage your time, resources, systems, and people so your business can grow beyond your individual production while continuing to gain market share.
PHASE 2 —
Create the Business
Week 4 —
Build Your Database & Prospecting System
Turn your chosen market into an actionable database of prospects and build the prospecting system that creates consistent opportunities.
PHASE 3 —
Win the Client
Week 8 —
The First Appointment: Questions, Listening & Motivation
Lead the first meeting through questions and listening, uncover true motivation, determine the opportunity, gather what you need, and earn the next meeting.
PHASE 4 —
Execute the Deal
Week 12 — You Won the Listing: Launch & Marketing Strategy
Turn a signed listing into a strategic marketing campaign that positions the property, reaches the right buyers, creates urgency, and maximizes the client’s outcome.
PHASE 5 —
Build Your Career
Week 16 — From Income to Wealth, Freedom & a Career That Lasts
Learn how to turn income into capital, capital into ownership and long-term wealth, and business leverage into greater freedom—while protecting the reputation, relationships, and focus that created your success.
ERIC CHEN — FOUNDER
Eric Chen
Eric Chen is one of California’s leading multifamily investment sales professionals, with more than 22 years of real-world brokerage, investment sales, negotiation, and client advisory experience.
Since beginning his career in 2003, Eric and his team have completed more than
$7.5 billion in real estate sales and financing, representing private investors, family offices, syndicators, institutions, and international investors.
From Eric
“Great dealmakers are not defined only by how many transactions they close. They are built through discipline, preparation, communication, judgment, relationships, and the ability to stay composed when the stakes are high.”
Eric built his career through the same fundamentals he now teaches: relentless prospecting, market knowledge, asking the right questions, listening carefully, earning client trust, negotiating effectively, and executing when the stakes are high and helping his clients achieve exceptional results.
His career includes recognition as a leading multifamily producer in the entire state of California, multiple market-leading transactions, record-setting sales, and more than two decades of navigating both strong and challenging real estate cycles.
But The Elite Dealmaker Institute isn’t built around theory.
It’s built around what actually works in the field.
Eric created the Institute to teach the strategies, systems, mindset, and lessons he wishes someone had taught him when he was building his own career.
What Our Clients Say
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“You are one of the best in the business and thank you for doing such a great job on this sale for us. You and your team are true professionals. We look forward to working together more with you in the future.”
To anyone looking for the absolute best RealEstate agent : Eric Chen proved himself to be the ultimate Real Estate agent, who performed his duediligence all the way through our transaction. He was extremely professional and presented himself very well, I knew immediately he was the broker for us.
It's always a pleasure working with Eric, and the team. They delivered an exceptional result on the sale of our apartment complex. Their communication was consistent and proactive, and their attention to detail during due diligence helped keep the transaction on track with minimal friction
John D
Susan L
Neil D
Ready to Build Your Business at a Higher Level?
Join the founding group of The Elite Dealmaker Institute —
a 16-week, real-world program designed to help real estate professionals strengthen their mindset, prospect consistently, win more clients, negotiate effectively, execute deals, and build a lasting business.